Developing one’s brand is a sensitive and at times painful journey. The beginning stages are often riddled with confusion and uncertainty because the task is immense. The success of any endeavor is determined by the quality of the relationships between those...
Let me start by defining what a target market actually is—the audience in which your product/service is marketed to, usually consisting of age, gender, demographics, lifestyle, and/or socio-economic grouping. It seems an easy task but I’ve found over the years...
I’ve recently came to the realization that the process of building one’s brand is freakishly similar to going through puberty. At least that’s how I feel about the ups, downs and crazy rounds that I’ve experienced in my almost 4 years as...
The art of guerrilla marketing is a tricky one. If done well it can catch like wild fire and bring more exposure to a brand than any big money campaign could. It’s hard to do well but definitely memorable when success is achieved. Here are some of my faves:...
As a creative freelancer, your website is your key marketing platform. It needs to be clear, intuitive and really speak to what you do. Here are 10 easy tips to creating a full-fledged online identity (that works!) in a digitally minded world: 1. URL. Make sure your...
Mom has cancer, ovarian cancer. Technically, she’s my mother-in-law but we’ve never been big on the in-law title. Miki doesn’t come with all of the cliche baggage. The truth is that she’s all sorts of awesome. I often wonder how I lucked out...
So this evening I experienced the Wii Fit Plus. When I say experienced, I mean that I was stupified by this beautifully designed machine. My lust for the Wii has been lingering since they first hit the market like everybody else but as with everything in my life, if...
Talk about a title that makes you run out of breath; however, it certainly wasn’t a bunch of hot air. The GCEC Summit was hosted by innovation Philadelphia. It consisted of 5 tracks: Creative Economy, Creative Entrepreneurship, Creative 21st Century Workforce,...
Who do you think you are Mr. Freaky-Spider Man-Poser Lizard!? I resent your outfit and that smug look on your face. Don’t you know that there’s only room for one guy with a red and blue spandex suit in my psyche? You’re blowing my mind Spidey Lizard....
