A Day Away with Flowers

This past weekend I attended the 2014 Philadelphia Flower Show with my best friend, Anna. I love spending time with Anna. I love gardening/flowers. I love being inspired by others. I love ME time which is few and far between with my little ones running my schedule. It...

It’s a Hoodie-bag!

I’m a huge fan of hoodies and bags so you could imagine my excitement when I was tipped-off to The Play Coalition and this GENIUS creation. Observe the glory: Talk about the best of both worlds! What sort of crazy genius inventions tickle your fancy? home about...

A Freelancer’s Guide to the Pros and Cons of Freelance

Freelancing is a fine balance of variables that can create success if juggled correctly or spell disaster if not juggled well. I’m often asked “What’s it like to be freelance?” Well, ladies and gents, it can be amazingly hard and stressful but...

Beneath the Surface at Rutgers

I attended a really interesting lecture and exhibition this past week: Beneath the Surface: Poster Exhibition from Iran at Rutgers-Camden Center for the Arts. It’s a collection of Iranian posters curated by Nahid Tootoonchi, Townson University. AIGA has an...

Not Just a Chip Off the Old Block

Everyone needs a mentor. Whatever your passion, talent, dreams—everyone needs that special someone to look up to. Well gals and guys, my pizza pie in the sky is Chip Kidd. I fell in love with his design when I worked at Borders Books. Being a creative, I of course...

Get Justified

I’ve recently came to the realization that the process of building one’s brand is freakishly similar to going through puberty. At least that’s how I feel about the ups, downs and crazy rounds that I’ve experienced in my almost 4 years as...

Best Guerrilla Marketing

The art of guerrilla marketing is a tricky one. If done well it can catch like wild fire and bring more exposure to a brand than any big money campaign could. It’s hard to do well but definitely memorable when success is achieved. Here are some of my faves:...

The Nature vs. Nurture of Business Networking

Next to having actual talent and skills, the ability to successfully business network is crucial to an entrepreneur’s survival. I have found that this is much easier said than done. Some people have it innately within them to smoothly make contact with others no...

10 Tips for an Online Identity as a Freelance Creative

As a creative freelancer, your website is your key marketing platform. It needs to be clear, intuitive and really speak to what you do. Here are 10 easy tips to creating a full-fledged online identity (that works!) in a digitally minded world: 1. URL. Make sure your...
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