Let me start by defining what a target market actually is—the audience in which your product/service is marketed to, usually consisting of age, gender, demographics, lifestyle, and/or socio-economic grouping. It seems an easy task but I’ve found over the years...
The art of guerrilla marketing is a tricky one. If done well it can catch like wild fire and bring more exposure to a brand than any big money campaign could. It’s hard to do well but definitely memorable when success is achieved. Here are some of my faves:...
