Brand Rant: Who’s Your Product/Service?

Developing one’s brand is a sensitive and at times painful journey. The beginning stages are often riddled with confusion and uncertainty because the task is immense. The success of any endeavor is determined by the quality of the relationships between those...

Brand Rant: Target Market

Let me start by defining what a target market actually is—the audience in which your product/service is marketed to, usually consisting of age, gender, demographics, lifestyle, and/or socio-economic grouping. It seems an easy task but I’ve found over the years...

A Freelancer’s Guide to the Pros and Cons of Freelance

Freelancing is a fine balance of variables that can create success if juggled correctly or spell disaster if not juggled well. I’m often asked “What’s it like to be freelance?” Well, ladies and gents, it can be amazingly hard and stressful but...

Beneath the Surface at Rutgers

I attended a really interesting lecture and exhibition this past week: Beneath the Surface: Poster Exhibition from Iran at Rutgers-Camden Center for the Arts. It’s a collection of Iranian posters curated by Nahid Tootoonchi, Townson University. AIGA has an...

Not Just a Chip Off the Old Block

Everyone needs a mentor. Whatever your passion, talent, dreams—everyone needs that special someone to look up to. Well gals and guys, my pizza pie in the sky is Chip Kidd. I fell in love with his design when I worked at Borders Books. Being a creative, I of course...

The Nature vs. Nurture of Business Networking

Next to having actual talent and skills, the ability to successfully business network is crucial to an entrepreneur’s survival. I have found that this is much easier said than done. Some people have it innately within them to smoothly make contact with others no...

10 Tips for an Online Identity as a Freelance Creative

As a creative freelancer, your website is your key marketing platform. It needs to be clear, intuitive and really speak to what you do. Here are 10 easy tips to creating a full-fledged online identity (that works!) in a digitally minded world: 1. URL. Make sure your...

How to be dashing with dashes

One might not think about minor details like dashes when contemplating design; however, it’s those little things that can make or break you. Besides, who cares about the design if something is spelled wrong or has bad grammar? Designers aren’t editors but...
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