Developing one’s brand is a sensitive and at times painful journey. The beginning stages are often riddled with confusion and uncertainty because the task is immense. The success of any endeavor is determined by the quality of the relationships between those...
Let me start by defining what a target market actually is—the audience in which your product/service is marketed to, usually consisting of age, gender, demographics, lifestyle, and/or socio-economic grouping. It seems an easy task but I’ve found over the years...
Freelancing is a fine balance of variables that can create success if juggled correctly or spell disaster if not juggled well. I’m often asked “What’s it like to be freelance?” Well, ladies and gents, it can be amazingly hard and stressful but...
I’ve recently came to the realization that the process of building one’s brand is freakishly similar to going through puberty. At least that’s how I feel about the ups, downs and crazy rounds that I’ve experienced in my almost 4 years as...
The art of guerrilla marketing is a tricky one. If done well it can catch like wild fire and bring more exposure to a brand than any big money campaign could. It’s hard to do well but definitely memorable when success is achieved. Here are some of my faves:...
Next to having actual talent and skills, the ability to successfully business network is crucial to an entrepreneur’s survival. I have found that this is much easier said than done. Some people have it innately within them to smoothly make contact with others no...
As a creative freelancer, your website is your key marketing platform. It needs to be clear, intuitive and really speak to what you do. Here are 10 easy tips to creating a full-fledged online identity (that works!) in a digitally minded world: 1. URL. Make sure your...
Talk about a title that makes you run out of breath; however, it certainly wasn’t a bunch of hot air. The GCEC Summit was hosted by innovation Philadelphia. It consisted of 5 tracks: Creative Economy, Creative Entrepreneurship, Creative 21st Century Workforce,...
