designingLULA: My Two Cents About Stuff

Best Guerrilla Marketing

Jan 6, 2010 | design dig

The art of guerrilla marketing is a tricky one. If done well it can catch like wild fire and bring more exposure to a brand than any big money campaign could. It’s hard to do well but definitely memorable when success is achieved. Here are some of my faves:

Guerrilla marketing isn’t only effective with making a buck. It can give exposure to a cause. It can also elevate the “good” factor of a brand like these tactics by The Fun Theory, an initiative of Volkswagen, to raise social and environmental awareness.

When you really think about it, the best and most memorable marketing initiatives go out on a limb and are full of creative energy. Another awesome guerrilla marketing montage for your viewing pleasure:

For a freelance designer without a Fortune 500 marketing budget, self promotion can be taxing at the least. These campaigns inspire me to think outside of the box with my marketing and flex my creative muscles. Get guerrilla and have fun.

Feel free to let me in on your guerrilla faves. Inspire me!


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