Brand Rant: Who’s Your Product/Service?

Developing one’s brand is a sensitive and at times painful journey. The beginning stages are often riddled with confusion and uncertainty because the task is immense. The success of any endeavor is determined by the quality of the relationships between those...

Brand Rant: Target Market

Let me start by defining what a target market actually is—the audience in which your product/service is marketed to, usually consisting of age, gender, demographics, lifestyle, and/or socio-economic grouping. It seems an easy task but I’ve found over the years...

Cancer Design for a Cure

Mom has cancer, ovarian cancer. Technically, she’s my mother-in-law but we’ve never been big on the in-law title. Miki doesn’t come with all of the cliche baggage. The truth is that she’s all sorts of awesome. I often wonder how I lucked out...

I bow to thee, oh fabulously designed Wii

So this evening I experienced the Wii Fit Plus. When I say experienced, I mean that I was stupified by this beautifully designed machine. My lust for the Wii has been lingering since they first hit the market like everybody else but as with everything in my life, if...

Spider Man vs. Spidey Lizard: The Ultimate Brand Smackdown

Who do you think you are Mr. Freaky-Spider Man-Poser Lizard!? I resent your outfit and that smug look on your face. Don’t you know that there’s only room for one guy with a red and blue spandex suit in my psyche? You’re blowing my mind Spidey Lizard....